Misty MediaMedia, entertainment and advertising releases

Entertainment, Media & Sports · Week of Oct 26, 2026

Brands bet on sports tie-ins: the week in entertainment and media

Brands tied products and campaigns to sporting events and athletes, while two gaming companies reported new game launches and tests.

· Misty Media newsroom

Sports sponsorship and athlete partnerships drove much of the week's news. TESSAN premiered a documentary co-created with adventure athlete Jamie Leibert as part of its Courage Charge campaign. TCL Technology Group Corporation donated a display system to the campus that will serve as the Youth Olympic Village for the Dakar 2026 Youth Olympic Games. New Era Cap LLC released merchandise marking the Golden State Valkyries' first WNBA title. Volcan de mi Tierra promoted its role as the Official Tequila of Formula 1 at the Mexico City race, and MGM Resorts International announced that Rafael Nadal will headline an exhibition event presented by Capital One in Las Vegas.

Games formed a second, smaller thread. Brightstar Lottery PLC said the Ontario Lottery and Gaming Corporation became the first lottery jurisdiction in Canada to offer its Cash Pop game, while Buscar Company said its subsidiary continues beta testing a Telegram mini app game that has not launched or generated revenue. Separately, New to The Street announced its Show #778 on Bloomberg Television.

  1. TESSAN

    TESSAN Premieres 'Jump Into The Unknown' Documentary, Chronicling Jamie Leibert's 30-Day Expedition in the Swiss Alps

    TESSAN premiered Jump Into The Unknown on Nov. 1, 2026, a documentary co-created with professional adventure athlete Jamie Leibert that follows his 30-day expedition in the Swiss Alps with his wife, Sandra Zinovyev, and their dog Journey. TESSAN, a charging products company, says the film is a cornerstone of its Courage Charge brand campaign and that it plans to continue working with Leibert and Zinovyev.

  2. TCL Technology Group Corporation

    TCL Donates Ultra-Low-Power Display System to the Youth Olympic Village, Bringing Advanced Display Technology to Everyday Use

    TCL Technology Group Corporation donated a solar-powered display system to Université Amadou Mahtar Mbow in Senegal, which will serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games, with IOC President Kirsty Coventry attending the ceremony. The company says the TCL CSOT 75-inch Field Sequential Color display delivers 4,000-nit brightness at approximately 300W, roughly half the power consumption of comparable displays.

  3. New Era Cap LLC

    Expansion to Champion: New Era Celebrates Golden State Valkyries' First-Ever WNBA Title with Championship Collection

    New Era Cap LLC, the Official Cap of the WNBA, released a 2026 WNBA Championship Collection, including a cap and T-shirt, marking the Golden State Valkyries' first WNBA title. According to New Era, the 9FIFTY cap is the same one players wore while lifting the trophy, and it is available now at neweracap.com and select retailers.

  4. Buscar Company (CGLD)

    Buscar Company (OTC: CGLD) Announces Beta Test Release of Lucky Hand Mining Telegram Mini App and Outlines Planned In-Game Purchases Powered by Telegram Stars

    Buscar Company (OTC: CGLD) announced a beta test release of its Lucky Hand Mining Telegram Mini App and outlined planned in-game purchases powered by Telegram Stars. The company says its subsidiary Lucky Hand Mining Game LLC is targeting a public launch in the third quarter of calendar 2027, and that the game has not launched publicly and has not generated revenue.

  5. New to The Street

    From Global Private Credit to Programmable Securities: New to The Street Show #778 Premieres Tonight on Bloomberg Television

    New to The Street announced that Show #778 premieres on Bloomberg Television, headlined by Stewards Investment Capital, FreeCast (NASDAQ:CAST) and BioVie (NASDAQ:BIVI). The broadcast covers four regions: the U.S., Latin America, MENA and Southeast Asia.

  6. VOLCAN DE MI TIERRA

    Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026

    Volcan de mi Tierra, the Official Tequila of Formula 1, announced activities at the Formula 1 Gran Premio De La Ciudad De Mexico 2026. The brand says it is offering exclusive experiences at Gordon Ramsay at F1 La Terraza and the F1 Paddock Club.

  7. MGM Resorts International

    Tennis Legend Rafael Nadal Returns to The Court to Headline "The MGM Slam Presented by Capital One" Sunday, Feb. 28, 2027 at T-Mobile Arena in Las Vegas

    MGM Resorts International announced that 22-time Grand Slam champion Rafael Nadal will headline The MGM Slam Presented by Capital One on Sunday, Feb. 28, 2027, at T-Mobile Arena in Las Vegas. Tickets go on sale Friday, Oct. 30 at 10 a.m. PT.

  8. Brightstar Lottery PLC

    Brightstar Lottery's Cash Pop Game Launched in Canada with the Ontario Lottery and Gaming Corporation

    Brightstar Lottery PLC (NYSE: BRSL) said the Ontario Lottery and Gaming Corporation has launched its Cash Pop draw-based game. Brightstar says OLG is the first lottery jurisdiction in Canada to offer the game.

This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Misty Media reporting.